Frutella
The Project
Frutella is a product from the portfolio of Region Fruit, featuring chocolate-covered fruits positioned as a premium snack.
I was tasked with designing both the logo and packaging, with the goal of creating a strong visual identity that reflects the quality of the product and stands out in a competitive market.
Technical
The design work was created using Figma, while the 3D packaging mockups were developed using additional visualization tools. I ensured the use of CMYK color profiles for accurate print production and prepared the designs with real-world packaging constraints in mind.
Design
The design focuses on bold, eye-catching visuals to differentiate from typical ice cream-style packaging. I used strong colors and clean composition to emphasize product quality and shelf presence, while shaping the packaging as an ice cream container to create a playful yet premium feel.